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Golden Phrases - Freeware WebServer access log analyzing tool for WindowsGolden Phrases v1.0.3 (Freeware!)
Web access log analyzing tool for Windows 95/98/Me/NT/2000/XP/2003


How many visitors will come to your site? Whether they will find own searching things? Whether your visitors will bring benefit for you or only will consume your bandwidth and resources of your server? Every webmaster or site owner are interested by these questions.

Answers to these questions almost always depend on search phrases for which your site is optimized. Fortunately for webmasters, people frequently think similar. And one lucky search phrase may bring to you much more visitors, than the most expensive advertising company.

But how to find such phrases? Your web server log files contains hundreds, thousands, or even tens of thousands different search phrases used by your visitors. How to find in this sea of sand those grains of gold which will make your site popular, will keep your visitors pleased, and will make you successful? Golden Phrases will help you to find out answer to these question!


Golden Phrases is an web server access log files analyzing utility specialized to analyze search phrases. It scan specified log files, retrieve all search phrases from them, gather the statistics of using the phrases, determine position of your site on search engines for every phrase and estimate the perspectivity of every phrase. Let's consider in details how it work:

Golden Phrases assume that every line of log file can contain one referer from search phrase. Therefore, it try to apply the search engine specific pattern for every line of log files. And if line has an string of chars matching with pattern it assume that this line has referring URL from search engine and try to extract the search phrase and other accompanying information from this line.

Because Golden Phrases do not make any assumptions of a format of a files, it's independent from format of log files, i.e. can properly handle log files with almost any format. Also it's very fast and can understand the compressed log files. For example, as you can see in screen shots, it parse the 67 compressed log files with summary length of more that 300 000 lines less than for 3 seconds with average rate 109 000 lines per second (on the Windows 2000 system with 900MHz Celeron CPU, 256Mbyte or RAM and 5400rpm HDD).

After retrieving all search phrases and and gathering their statistics, Golden Phrases use special formula to calculate the factor of perspectivity for every phrase. For calculation of this factor Golden Phrases takes into account the amount of hits for each phrase and current position of your site on search engine for this phrase. The more this factor, the more reasons to make the special optimization for this phrase.

You can note, that your current top search phrases has very low factor of perspectivity. But this is all right! These phrases is already working with full power and not requires your attention. Also note that perspectivity factor has absolutely abstract value. It only reflects relative perspectivity of the given phrase in comparison with others.

Quick start

After launching the program, click on the "Open" button and select the log files for processing in the "File Open" dialog (you can select several files at once). Wait while processing will be finished and you can see your search phrases.

Golden Phrases main window Golden Phrases main window with
   loaded webserver access log files

The report contain one phrase and position combination per line. Notice, that if position of your site has been changed during the analyzing period, then one phrase may appear in several lines. For every phrase is displayed the number of visitors (Hits column), the position on search engine (Position column) and the perspectivity factor (Score column).

Click on the columns heading to sort the report by value of this parameter. Click again to sort in reverse order.

Click on the line to select it. Hold down Ctrl key and click on the lines to select several lines. Hold down Shift key and click on the start and end line to select the range of lines. So, all as usually in Windows environment :).

Main features

  • Search phrases statistics - for each phrase you can see the number of visitors which find your site using this phrase. This is most common feature. Almost all log analyzers have such feature, even freeware tools - the Webalizer, or ClickTracks Analyzer for example.

  • Site position for phrases - more advanced feature, allows you to see the position of your site in search engines.

    There is a lot of tools which also can determine the position. But this tools usually request the position directly from search engines and therefore require the connection to Internet, consume a lot of time and bandwidth.

    Unlike such tools, Golden Phrases retrieve this information just from log files and therefore get result instantly and without additional cost. The main disadvantages of such method is less precision - you will see position of phrases rounded to length of search page.

  • Perspectivity of phrases - the unique feature of Golden Phrases, allow you to select the most perspective phrases for further optimization of your site.

Other features

  • Supported search engines - Golden Phrases currently support only Google. But support of other search engines keep in mind while developing and can be easily added in the future.
  • Format of log files - Golden Phrases is absolutely independent from of a format of log files and can properly handle almost any log file. The main requirement is one referrer per line. It also understand the log files compressed by GZIP utility and handle them absolutely transparently for users.
  • High speed of processing - Golden Phrases can process more than 100 000 lines of log files per second on average system with 900MHz CPU.
  • Filters - Golden Phrases allow you to select phrases to see only containing or not containing specified text.
  • Search - Golden Phrases has search tool to quickly find phrase containing specified text.
  • Export to clipboard - Golden Phrases allow you to copy selected phrases into clipboard for further processing.

System requirements

  • any system running Windows 95/98/ME/NT4/2000 or Windows XP.
  • less than 1 Megabyte of free space on hard disk.

Changes history

  • v1.0.3 - add "Copy Tab-delimited" option.
  • v1.0.2 - license type changed to Freeware.
  • v1.0.1 - minor additions and improvements.
  • v1.0.0 - first public release.


gphsetup.exe - 382Kb EXE-file with installer


Golden Phrases is shipped with easy to use installation system. Simply launch the downloaded executable (usually "gphsetup.exe") file and follow the instructions.

Copyrights and licenses

Copyright © 2003 Irnis Haliullin <>

All copyrights to Golden Phrases ("SOFTWARE") are exclusively owned by the author - Irnis Haliullin ("AUTHOR").

This SOFTWARE is being distributed as Freeware. It may be freely used, copied and distributed as long as it is not sold, and all original files are included, including this license.


If you have any questions or suggestions about Golden Phrases, please contact by mail to or using feedback form at

Jun 15, 2003. Rated 3 stars

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