When people want to find anything in the Internet, they go to the search
engines and made request by typing one or more words in the search form.
These words is named search phrase (of keyphrase). In reply to this request
the search engine returns the list of sites in the Internet which is most
suitable for this search phrase. Revealing of the key phrases popular among
potential customers and optimization of a site for getting the top position
in search results are one of main ways of promotion of a site in the Internet.
Each search engine have own criterions of rating the websites for specified
key phrase. Though details of these criteria are usually kept a secret, two
base principles of selection of sites remain always. It in the first, the
contents of a site and second, its popularity.
The Golden Phrases utility use your webserver access log files
for revealing key phrases already used by your visitors to reach your site
through search engines. It will help you to make more optimized websites.